Youthinspire Milan Design Week
Designed visual identity and poster series for Youthinspire's participation in Salone del Mobile Milano 2025 — Milan Design Week. The campaign blends Italian cultural symbols with Youthinspire's creative community identity: vinyl records echoing The Godfather's Sicilian melody, Burgundy roses, Renaissance corridors, and the Duomo's silhouette. The programme combined a community study trip and learning experience across Milan's design exhibitions, installations, and cultural landmarks.
Fashion Design
2024
Process
Developed the poster campaign around the concept of design as a sonnet to Italy — weaving together cinematic, musical, and architectural references into a cohesive visual narrative. Created bilingual Chinese-Italian-English typographic compositions pairing Youthinspire's "搞点嘢" identity with Salone del Mobile branding. Coordinated the community programme for Youthinspire members attending Milan Design Week, covering exhibition visits, design learning, and cultural immersion.
